ProductQuant Design Jake McMahon Jake McMahon
Services How it works Who it's for FAQ Schedule a consultation
Services How it works Who it's for FAQ Schedule a consultation

Design by ProductQuant — For B2B SaaS past product-market fit

Design that closes deals, not design that wins awards.

Sales decks that move enterprise deals forward. Landing pages that convert pipeline. Design systems that stop costing engineering velocity. Every engagement starts with a revenue outcome, not a brief.

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We define the conversion metric before any design work starts.

Four ways to engage

Sales Deck Design $4K–$8K
Landing Page Design $3K–$6K
Design System Build $8K–$18K
Pitch Deck (Investor) $5K–$10K

B2B SaaS only
Fixed scope, fixed price

Why design fails to move revenue for B2B SaaS

✕
Your sales deck is 48 slides and prospects stop engaging after slide 12.
The narrative isn’t built around buyer decisions. It’s built around what your team wants to say. Those aren’t the same thing.
✕
Your landing pages look polished but your trial-to-paid conversion is flat.
Design agencies optimise for visual awards. The page looks great in a portfolio. It doesn’t convert because the hierarchy is wrong and the CTA logic is buried.
✕
Engineering spends 30% of sprint time rebuilding UI components from scratch.
There’s no design system. Every new feature re-invents spacing, button states, and colour. The velocity cost compounds every sprint.
Services

Four design problems we solve for B2B SaaS

Each engagement is scoped to a specific business outcome. We don’t do open-ended retainers or “brand exploration.” Every project starts with: what does success look like in revenue terms?

01

Sales Deck Design

For enterprise deals, fundraising rounds, and board presentations. We restructure the narrative around buyer decisions, then make every slide earn its place.

  • Narrative audit — identify where prospects disengage and why
  • Slide architecture — rebuild the flow around the buyer’s decision criteria
  • Data visualisation — make your numbers land without a presenter explaining them
  • Master + variant builds — segment-specific versions from one source deck
  • Speaker notes and leave-behind PDF

Typical engagement

Scope call Day 1
Narrative framework Day 3–4
Design v1 (10–15 slides) Day 7–8
Revision round Day 10–11
Final delivery Day 14

Outcome: a deck your champion can send to a procurement committee without you in the room

02

Landing Page Design

Product pages, offer pages, and campaign pages. Built for a specific conversion goal: trial sign-up, demo request, or inbound pipeline. Not to win design awards.

  • Conversion audit — identify the friction in the current page’s hierarchy
  • Copy architecture — headline, sub-head, and CTA logic before any visual design
  • High-fidelity Figma — desktop and mobile, production-ready
  • Developer handoff — annotated specs, component notes, responsive breakpoints
  • A/B hypothesis — one testable variant for the primary CTA

What we design

Product pages Trial / demo CTA
Offer pages Inbound pipeline
Campaign pages Paid traffic
Subdomain offers Channel-specific

Outcome: pages that convert at a measurable rate, not pages that look good in a Figma thumbnail

03

Design System Build

For growing B2B SaaS teams where engineering is re-implementing UI decisions from scratch each sprint. We build the component library and token system so that doesn’t happen.

  • Token system — colour, spacing, typography, and radius as variables
  • Core component library — buttons, inputs, cards, modals, tables, navigation
  • State coverage — every variant: default, hover, focus, disabled, error, loading
  • Figma component library — auto-layout, variants, published to your org
  • Implementation guide — one document your engineering team can follow

Typical scope

Token audit + definition Week 1
Core components (15–25) Week 2–3
Page templates (5–8) Week 4
Handoff + documentation Week 5

Outcome: engineering ships new features without a design decision in every PR

04

Investor Pitch Decks & Brand Identity

Series A, B, and C fundraising materials. Board presentation design. Brand repositioning for B2B SaaS companies entering a new market segment or pricing tier.

  • Investor pitch deck — problem, solution, market, traction, ask (12–16 slides)
  • Financial summary design — unit economics and ARR story made visual
  • Brand system — logo, colour, type, and usage rules for repositioning
  • Appendix architecture — deep-dive slides for diligence questions
  • One-pager design — the teaser that gets you the first meeting

Engagement types

Series A–C pitch deck $6K–$10K
Board presentation $3K–$5K
Brand identity refresh $5K–$12K
One-pager + teaser $1.5K–$3K

Outcome: materials that survive the handoff to partner — without you on every call

How it works

Revenue outcome first. Design second.

Every creative agency pitches process. We pitch outcome. The process exists to get there — not as a deliverable in itself.

01 Define the revenue metric

Before any design work: what does success look like in a number? Demo-to-trial conversion? Deal size lift? Time to close? We agree the metric before opening Figma.

02 Audit what’s failing

Sales deck where prospects disengage. Landing page with low scroll depth. UI inconsistencies costing sprint time. We find the specific failure before designing the fix.

03 Design against the constraint

Scope is fixed. The brief is the outcome. No open-ended exploration, no weekly “brand discovery,” no deliverables that ship without a defined revenue hypothesis behind them.

04 Deliver with implementation context

Design files with annotated specs. Decks with speaker notes. Systems with an implementation guide. Every delivery is built to be used, not to live in a Figma file.

Who it’s for

Right fit. Wrong fit.

Good fit

  • B2B SaaS company with $1M–$50M ARR past product-market fit
  • Active sales cycle where the deck is a constraint on deal velocity
  • Landing page converting less than your channel benchmark
  • Engineering team re-implementing UI components without a source of truth
  • Fundraising round where the narrative and design need to survive diligence
  • Team that knows what success looks like and can measure it

Not a fit

  • Early-stage (pre-revenue) startups without a defined ICP
  • Consumer products or B2C companies
  • Open-ended creative briefs without a revenue metric attached
  • Teams that need design managed by committee across 6+ stakeholders
  • Projects scoped in hours or on retainer without a fixed output
FAQ

Common questions

A freelance designer executes your brief. We scope the brief with you, starting from the revenue outcome you’re trying to move. The difference shows in the output: a designer gives you slides that look good; we give you slides built around what your buyer needs to see to say yes. The scope is fixed, the price is fixed, and the engagement is structured around a deliverable — not an hourly rate.
No. Each engagement is scoped to a specific deliverable: a deck, a page, a system. If you need ongoing design support, we can scope a series of fixed engagements, but we don’t sell monthly retainers. Open-ended work without a defined output tends to produce the wrong incentives for both sides.
Decks are delivered in PowerPoint and PDF (Keynote on request). Landing pages and design systems are delivered in Figma with developer handoff specs. Brand work is delivered with a usage guide. Everything is structured so your team can use it without us in the room.
Every engagement includes two structured revision rounds after the first deliverable. The scope is defined before the project starts, so revision feedback is focused and structured — not open-ended. Additional rounds are available at a fixed day rate if needed.
Yes — and this is the default. We work inside your existing visual system. If the brand guidelines are constraining the outcome (e.g., your guidelines produce deck designs that don’t convert), we flag it with a specific alternative, but we don’t override your system without a clear revenue rationale.

Ready to connect design to revenue?

Tell us what you’re trying to close, convert, or build. We scope it, price it, and get started — no discovery process that costs you three weeks before any work starts.

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Jake McMahon
Jake McMahon Founder, ProductQuant